The Worldwide Awards Weekend

It's been a lively few weeks working on the content production of The Worldwide Awards 2015! 

The main event was on Saturday 17th January at Koko London, with a heavy-weight line up of live music and DJs, curated by our own Gilles Peterson.  Spanning the genres and generations, artists on the night ranged from 90 year old Sun Ra band leader Marshall Allen performing with the Heliocentrics, right through to up-and-coming London rapper Little Simz, who picking up an award for Best Newcomer.

With a team made up of our in-house staff, complimented by a number of trusted freelancers who joined the team for the project, Mistral Productions oversaw all the content production for the event, from promotional material in the run-up, the running of the official social media activity during the event, through to post-event content.  

The Awards were streamed live online (by Flipside Productions) for the 2nd year running with boutique trainer store Footpatrol and US music blog, Okayfuture, partnering on the stream, with a second broadcast running on Thursday 29th January.

With a public vote for two of the awards, we produced content in the run up to the event to raise awareness and engagement for both. With a brand partnership secured on the Footpatrol Track of the Year Award, we produced a radio show/podcast hosted by Gilles, which Footpatrol hosted on their Soundcloud account.  The 80 minute show ran through the nominees and their tracks, as well as Gilles giving an overview of the Awards in general.  

We achieved record levels of engagement on Footpatrol Track of the Year, surpassing all previous votes, with many of the artists, labels and fans also sharing our content. Even the winner, Flying Lotus, sent through an acceptance speech, which of course, Footpatrol were delighted with!

For the Worldwide Awards 2015 Album of the Year, we created a playlist of videos for each nominated album, with Gilles Peterson presenting his thoughts on all the artists who made it through to the public vote long list.

By creating multiple video clips within a playlist, the content could both be shared:

  • as a playlist, to be consumed as a complete run-down of the Worldwide Awards Album of the Year. 
  • as individual clips, for artists/labels/fans who wanted to promote a particular album/clip on their social media. 

This lead to over 22,000 views across the Album of the Year playlist, with record voting and engagement on the Album of the Year public vote. 

Post-event, we continued to promote the Awards with a highlights video and photography from the event, with help from Clouded Vision and Theo Cottle.

Any questions regarding audio or video production, music consultancy, or our event design and production work, get in touch!